[
  {
    "grp": "mke",
    "title": "New Marketing Engagement Inquiry (Embed)",
    "findTitle": "New Marketing Engagement Inquiry (Embed)",
    "category": "Marketing",
    "cover": "mke-kickoff-cover.png",
    "desc": "<p><strong>New Marketing Engagement Inquiry</strong> — Kickoff intake form (public) for Marketing / SEO. Embeddable version — a transparent, chrome-free form that floats over your own website design (pair with the standalone version for a hosted page).</p><p>A few quick details about what you want to grow, the goal behind it, and your busy season — so we can shape a plan from day one. Takes about five minutes, and we never ask for logins or passwords here.</p><p><strong>What it collects (by section):</strong></p><ul><li><em>About you</em> — First name [short text]; Last name [short text]; Email address [short text].</li><li><em>What you want to grow</em> — Engagement Focus (Marketing) [multi-select: SEO / Paid search (PPC) / Paid social / Organic social / Content marketing / …]; 12-Month Marketing Goal Statement [short text].</li><li><em>Your calendar &amp; offers</em> — Seasonality / Peak Months [multi-select: Jan / Feb / Mar / Apr / May / …]; Key Promotional Events [long text]; Discount / Offer Policy Notes [long text].</li></ul><p><strong>Required:</strong> Email address, Engagement Focus (Marketing) (kept low-friction).</p><p><strong>Form type:</strong> Kickoff intake (in), public. <strong>Niche:</strong> Marketing / SEO. <strong>Deployment:</strong> embed.</p><p><strong>Best for / surface when:</strong> A marketing/SEO agency opening a growth engagement — capturing which channels the client wants to grow, their 12-month goal, peak season, promotional events, and discount policy to shape a plan from day one.</p>"
  },
  {
    "grp": "mke",
    "title": "Paid Media & Ad Account Setup (Embed)",
    "findTitle": "Paid Media & Ad Account Setup (Embed)",
    "category": "Marketing",
    "cover": "mke-paid-cover.png",
    "desc": "<p><strong>Paid Media &amp; Ad Account Setup</strong> — Update / setup form (auth-only) for Marketing / SEO. Embeddable version — a transparent, chrome-free form that floats over your own website design (pair with the standalone version for a hosted page).</p><p>The budget, channels, targeting, and brand guardrails for your paid campaigns. Account names only — we’ll request access through each platform’s sharing flow.</p><p><strong>What it collects (by section):</strong></p><ul><li><em>Budget &amp; channels</em> — Monthly Ad Spend Cap [number]; Preferred Paid Channels [multi-select: Google Ads / Microsoft Ads / Meta Ads / LinkedIn Ads / TikTok Ads / …]; Geo-Targets for Ads [long text].</li><li><em>Keyword guardrails</em> — Negative Keywords (seed) [long text]; Brand-Restricted Keywords [long text]; Competitor Exclusions (ads) [long text].</li><li><em>Creative &amp; compliance</em> — Ad Creative Tone &amp; Voice [short text]; Advertising Disclaimers Required [multi-select: Financing disclaimer / Results not typical / Terms apply / Age restriction / Regulated service / …]; Compliance Topics to Avoid (ads) [long text]; Pre-Approved Claims / Phrases [long text]; Ads/Content Approver (client) [short text].</li></ul><p><strong>Form type:</strong> Update / setup (up), auth-only. <strong>Niche:</strong> Marketing / SEO. <strong>Deployment:</strong> embed.</p><p><strong>Best for / surface when:</strong> Marketing / SEO client workflow — paid media &amp; ad account setup.</p>"
  },
  {
    "grp": "mke",
    "title": "SEO, Local & Content Setup (Embed)",
    "findTitle": "SEO, Local & Content Setup (Embed)",
    "category": "Marketing",
    "cover": "mke-seo-cover.png",
    "desc": "<p><strong>SEO, Local &amp; Content Setup</strong> — Update / setup form (auth-only) for Marketing / SEO. Embeddable version — a transparent, chrome-free form that floats over your own website design (pair with the standalone version for a hosted page).</p><p>Your local presence, the topics you want to own, and how content gets written and approved.</p><p><strong>What it collects (by section):</strong></p><ul><li><em>Local presence</em> — Google Business Profile URL [short text]; GBP Primary Category [short text]; GBP Service Areas [long text]; Local Citations Priority [multi-select: Google Business Profile / Apple Maps / Bing Places / Yelp / Facebook / …].</li><li><em>Reviews</em> — Review Rating Target (stars) [short text]; Review Request Approach [dropdown: Automated requests / Manual follow-up / In-person prompts / Case-by-case / No review generation].</li><li><em>Content strategy</em> — Content Pillars (initial) [long text]; Topic Cluster Ideas [long text]; SERP Feature Targets [multi-select: Featured snippet / Local pack / People also ask / Image pack / Video / …]; Schema Markup Targets [multi-select: Organization / LocalBusiness / Product / Service / FAQ / …].</li><li><em>Editorial workflow</em> — Editorial Calendar Link [short text]; Content Approval SLA (days) [number]; Subject Matter Experts (content) [long text]; Voice &amp; Tone Keywords [long text]; Style Reference Links [long text].</li></ul><p><strong>Form type:</strong> Update / setup (up), auth-only. <strong>Niche:</strong> Marketing / SEO. <strong>Deployment:</strong> embed.</p><p><strong>Best for / surface when:</strong> Marketing / SEO client workflow — seo, local &amp; content setup.</p>"
  },
  {
    "grp": "mke",
    "title": "Link Building & Off-Page Setup (Embed)",
    "findTitle": "Link Building & Off-Page Setup (Embed)",
    "category": "Marketing",
    "cover": "mke-links-cover.png",
    "desc": "<p><strong>Link Building &amp; Off-Page Setup</strong> — Update / setup form (auth-only) for Marketing / SEO. Embeddable version — a transparent, chrome-free form that floats over your own website design (pair with the standalone version for a hosted page).</p><p>How aggressively to pursue links, where they should come from, and the budget behind off-page work.</p><p><strong>What it collects (by section):</strong></p><ul><li><em>Approach &amp; risk</em> — Backlink Outreach Approval [choice: Yes / Limited / No]; Link Risk Tolerance [dropdown: Very conservative / Balanced / Aggressive].</li><li><em>Sources &amp; budget</em> — Backlink Prospect Types [multi-select: Local directories / Industry blogs / News/PR / Resource pages / Partnerships / …]; Backlink Budget (monthly) [number]; Backlink Target URL(s) (initial) [long text].</li></ul><p><strong>Form type:</strong> Update / setup (up), auth-only. <strong>Niche:</strong> Marketing / SEO. <strong>Deployment:</strong> embed.</p><p><strong>Best for / surface when:</strong> Marketing / SEO client workflow — link building &amp; off-page setup.</p>"
  },
  {
    "grp": "mke",
    "title": "Analytics, Tracking & CRO Setup (Embed)",
    "findTitle": "Analytics, Tracking & CRO Setup (Embed)",
    "category": "Marketing",
    "cover": "mke-analytics-cover.png",
    "desc": "<p><strong>Analytics, Tracking &amp; CRO Setup</strong> — Update / setup form (auth-only) for Marketing / SEO. Embeddable version — a transparent, chrome-free form that floats over your own website design (pair with the standalone version for a hosted page).</p><p>How we measure results and where we run experiments. Dashboard links and tool names only — never login credentials.</p><p><strong>What it collects (by section):</strong></p><ul><li><em>Measurement</em> — Primary KPI Dashboard Link [short text]; UTM Naming Convention [long text]; Conversion Value Mapping [long text].</li><li><em>Call tracking</em> — Call Tracking Provider [short text]; Call Tracking Numbers [long text].</li><li><em>Testing &amp; CRO</em> — A/B Testing Platform [dropdown: None / Native CMS / Google Optimize alternative / Optimizely / VWO / …]; Heatmap/Session Replay Tool [dropdown: None / Hotjar / Microsoft Clarity / FullStory / Smartlook / …]; CRO Hypotheses (initial) [long text]; Form Abandonment Follow-Up Allowed [choice: Yes / Case-by-case / No].</li></ul><p><strong>Form type:</strong> Update / setup (up), auth-only. <strong>Niche:</strong> Marketing / SEO. <strong>Deployment:</strong> embed.</p><p><strong>Best for / surface when:</strong> Marketing / SEO client workflow — analytics, tracking &amp; cro setup.</p>"
  },
  {
    "grp": "mke",
    "title": "Social, Lead-Gen & Lifecycle Setup (Embed)",
    "findTitle": "Social, Lead-Gen & Lifecycle Setup (Embed)",
    "category": "Marketing",
    "cover": "mke-leadgen-cover.png",
    "desc": "<p><strong>Social, Lead-Gen &amp; Lifecycle Setup</strong> — Update / setup form (auth-only) for Marketing / SEO. Embeddable version — a transparent, chrome-free form that floats over your own website design (pair with the standalone version for a hosted page).</p><p>How you show up socially, the audiences you’re marketing to, and how leads are qualified and nurtured. Platform names and segment descriptions only — never list exports.</p><p><strong>What it collects (by section):</strong></p><ul><li><em>Social presence</em> — Primary Content Distribution Channels [multi-select: Website/Blog / Email newsletter / LinkedIn / Facebook / Instagram / …]; Social Posting Cadence Preference [dropdown: 1-2/wk / 3-5/wk / Daily / Multiple daily / Campaign-based]; Social Listening Keywords [long text]; Community Management Window [short text].</li><li><em>Audiences &amp; qualification</em> — Email List Size (approx.) [dropdown: &lt;1k / 1-5k / 5-20k / 20-100k / 100k+]; SMS List Size (approx.) [dropdown: None / &lt;1k / 1-5k / 5-20k / 20k+]; Target Segments for Campaigns [long text]; MQL Criteria (client-defined) [long text]; SQL Handoff Criteria (client-defined) [long text].</li><li><em>Automation &amp; nurture</em> — Marketing Automation Platform [dropdown: ActiveCampaign / HubSpot / Mailchimp / Klaviyo / ConvertKit / …]; Webinar / Live Event Platform [dropdown: Zoom Webinars / GoToWebinar / Demio / WebinarJam / YouTube Live / …]; Lead Magnet Asset(s) [long text]; Nurture Sequence Link(s) [long text].</li></ul><p><strong>Form type:</strong> Update / setup (up), auth-only. <strong>Niche:</strong> Marketing / SEO. <strong>Deployment:</strong> embed.</p><p><strong>Best for / surface when:</strong> Marketing / SEO client workflow — social, lead-gen &amp; lifecycle setup.</p>"
  }
]