[
  { "grp": "mk", "title": "New Marketing Engagement Inquiry", "category": "Marketing SEO Agency", "cover": "marketing-kickoff-cover.png",
    "desc": "A lean, low-friction intake for marketing and SEO agencies, built as a standalone mini landing page. Three short sections capture who the prospect is, the channels they want to grow (SEO, paid, content, local, email/SMS, CRO and more), the 12-month goal behind it, and their busy season and typical promotions. Only an email and the channels of interest are required, so it stays a five-minute form — and it never asks for logins, passwords, or ad-account credentials. Deploy it on a public URL or embed it, then wire your own onboarding and proposal automations when you put it to work." },
  { "grp": "mk", "title": "Paid Media & Ad Account Setup", "category": "Marketing SEO Agency", "cover": "marketing-paid-cover.png",
    "desc": "An internal setup form that builds the paid-media playbook for an engagement: the monthly spend cap, preferred ad channels and geo-targets, plus the keyword guardrails that protect budget and brand — negative keywords, brand-restricted terms, and competitor exclusions. It also locks in creative tone, any required advertising disclaimers, compliance topics to avoid, pre-approved claims, and who on the client side approves ads. It captures account names and references only — never ad-account logins or credentials — so the team can request access through each platform's proper sharing flow." },
  { "grp": "mk", "title": "SEO, Local & Content Setup", "category": "Marketing SEO Agency", "cover": "marketing-seo-cover.png",
    "desc": "An internal form that maps the SEO and content strategy for a client: their Google Business Profile, primary category, service areas and local-citation priorities; review-rating targets and request approach; the content pillars, topic clusters, SERP features, and schema types to pursue; and the editorial workflow — calendar link, content-approval SLA, subject-matter experts, and the voice, tone, and style references that keep content on-brand. It uses public URLs and profile names only, giving the team everything needed to plan rankings and content without sensitive access on the form." },
  { "grp": "mk", "title": "Link Building & Off-Page Setup", "category": "Marketing SEO Agency", "cover": "marketing-links-cover.png",
    "desc": "An internal setup form that defines a client's off-page and authority strategy: whether backlink outreach is approved, their link-risk tolerance, the kinds of prospects links should come from, the monthly budget behind the work, and any initial target URLs. It keeps off-page work transparent and on-budget, capturing approvals and references only so the team can build links with clear client guardrails from the start." },
  { "grp": "mk", "title": "Analytics, Tracking & CRO Setup", "category": "Marketing SEO Agency", "cover": "marketing-analytics-cover.png",
    "desc": "An internal form that pins down how results are measured and optimized: the primary KPI dashboard link, UTM naming convention, and conversion-value mapping; the call-tracking provider and numbers; and the conversion-rate program — A/B testing and heatmap/session-replay tools, initial CRO hypotheses, and whether form-abandonment follow-up is allowed. It asks for dashboard links and tool names only — never analytics login credentials — so the team can report accurately and run experiments responsibly." },
  { "grp": "mk", "title": "Social, Lead-Gen & Lifecycle Setup", "category": "Marketing SEO Agency", "cover": "marketing-leadgen-cover.png",
    "desc": "An internal setup form that captures how a client shows up socially and how leads move through the funnel: distribution channels and posting cadence, social-listening keywords and the community-management window; approximate email and SMS list sizes, target audience segments, and the client-defined MQL and SQL handoff criteria; plus the marketing-automation and webinar platforms, lead magnets, and nurture sequences behind it all. It uses platform names and segment descriptions only — never list exports — so the team can run demand-gen and lifecycle programs cleanly." }
]