[
  { "grp": "ec", "title": "New Shopper Welcome & Account Setup", "category": "eCommerce", "cover": "ecommerce-kickoff-cover.png",
    "desc": "A bright, low-friction welcome intake for any online store, DTC brand, or marketplace seller, built as a standalone mini landing page. It opens with the shopper's basics and a single customer-type question that routes retail (B2C) and wholesale (B2B) buyers down the right path, captures wholesale-account and resale/tax-exempt status only when relevant, and learns where they like to shop, which categories they're into, and how they want to hear about promos. Only an email and customer type are required, so it stays a two-minute form. Cheerful frutiger-aero Helio styling — bright sky bloom, glossy aqua + lime, chunky rounded display type — makes a first touch feel friendly and modern. Deploy it on a public URL or embed it, then wire your own automations when you put it to work." },
  { "grp": "ec", "title": "Style, Sizing & Shopping Profile", "category": "eCommerce", "cover": "ecommerce-profile-cover.png",
    "desc": "An internal setup form that turns a shopper into a profile worth personalizing for: their style and use-case keywords, color preferences, and any material restrictions, plus apparel and footwear sizing for stores that need it. It also captures gifting frequency, discount sensitivity, and sustainability preferences so every recommendation and offer feels handpicked. Clean Helio styling with a single sky-blue accent." },
  { "grp": "ec", "title": "Shipping, Delivery & Payment Setup", "category": "eCommerce", "cover": "ecommerce-fulfillment-cover.png",
    "desc": "An internal setup form for how orders get to a customer and how they like to pay — references only, never card or account numbers. It records preferred shipping speed and carrier, local-pickup and gift-wrap choices, and any standing delivery instructions, then captures ship-to region, currency, age-restricted eligibility, and payment-method preference. Set it once and a store can handle the rest at every order, with bright Helio styling throughout." },
  { "grp": "ec", "title": "Loyalty, Subscriptions & Reorders", "category": "eCommerce", "cover": "ecommerce-loyalty-cover.png",
    "desc": "An internal setup form that keeps a customer's perks on autopilot: their loyalty-program enrollment, tier, and points balance, plus the status, named products, and cadence of any subscriptions they run. It closes with a preferred reorder cadence so the things they love show up right when they want them. Pairs with the welcome intake to manage repeat business cleanly, styled in cheerful Helio aqua and lime." },
  { "grp": "ec", "title": "Account, Support & Order History", "category": "eCommerce", "cover": "ecommerce-account-cover.png",
    "desc": "An internal account form that records how a shopper likes to get help and what their relationship with the store looks like: support-channel and self-service preferences, return-policy familiarity, and which return reasons tend to come up. A compact order-history snapshot — first and most-recent order dates, total orders, average-order-value and lifetime-value bands, return-rate band, and any chargeback flag — gives a team the context to serve VIPs and at-risk accounts well, most of which fills in over time. Finished in glossy Helio styling to match the rest of the suite." }
]