[
  { "grp": "co", "title": "Coaching Discovery Application", "category": "Coaching", "cover": "coaching-kickoff-cover.png",
    "desc": "A warm, low-friction discovery application for coaches, built as a standalone mini landing page. Three short sections capture who the prospective client is, the one goal they most want to work on, and a quick read on their readiness and preferred coaching style. Only an email and the headline goal are required, so it stays a three-minute form that respects a busy person's time. Calm, botanical styling — warm bone canvas, deep-forest accents, an elegant serif headline — makes reaching out feel inviting rather than clinical. Deploy it on a public URL or embed it, then wire your own discovery-call booking and welcome automations when you put it to work." },
  { "grp": "co", "title": "Coaching Goals & Vision Mapping", "category": "Coaching", "cover": "coaching-goals-cover.png",
    "desc": "An internal setup form that turns a client's headline goal into something clear and reachable: the SMART detail, the evidence of success, ninety-day outcomes and a high-level milestone map, plus an honest starting baseline, the strengths they'll lean on, and the obstacles in the way. A space to record any assessments worth bringing into the work. Everything a coach needs to design a focused, personalized program. Calm botanical styling with a single deep-forest accent." },
  { "grp": "co", "title": "Coaching Working Style & Program Logistics", "category": "Coaching", "cover": "coaching-style-cover.png",
    "desc": "An internal setup form that captures how a client learns and grows — learning style, homework type and load, accountability preference — alongside the boundaries and stakeholders that shape the relationship, the practical shape of their program (cohort, duration, start, session count), the check-in rhythm, and where the workbook, journal, and intake questionnaire live. The complete operating picture for a coaching engagement." },
  { "grp": "co", "title": "Coaching Focus Sprint & Progress Check-in", "category": "Coaching", "cover": "coaching-sprint-cover.png",
    "desc": "A recurring check-in form for between-session use: the current focus theme and sprint cadence, the actions the client committed to, the habits they're building, an honest self-rated progress status, active roadblocks, and ideas for the next session's agenda. A simple pulse that keeps momentum visible and gives every session a running start. Warm, encouraging styling that treats stalls as data, not failure." },
  { "grp": "co", "title": "Coaching Motivation & Milestones", "category": "Coaching", "cover": "coaching-momentum-cover.png",
    "desc": "An internal setup form for understanding what truly drives a client — their motivation drivers, how they like to celebrate small wins, and their willingness to be publicly accountable — plus the session package count and the outcomes they want to land by the end. Helps a coach reward progress in a way that lands and keep momentum through the hard weeks. Calm botanical styling with a warm terracotta accent." }
]